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If you’ve ever questioned why someone would pay a premium for jeans that are already ripped. then you’re seriously not going to like Gucci’s newest denim offering for men. The fashion house is ...

Grass stains are now chic. Gucci is selling a pair of $1,200 jeans that appear to be pre-stained with grass, presumably for customers with deep pockets who want to pull off a down-to-earth look, ...

There have been plenty of trends when it comes to jeans, like acid wash, or pants that are pre-ripped, but Gucci is giving a new look to distressed denim. The Italian fashion house is launching ...

Fashion house Gucci yesterday debuted its new denim “crafted from organic cotton and specifically treated for a stained-like, distressed effect.” The jeans look like they have grass stains and sell ...