But how much will GTA 6 cost the gamer? Most triple-A video games cost $70 as standard after a $10 price hike that kicked in with the current generation of consoles in 2020. Could Rockstar and its parent company Take-Two use GTA 6 as an opportunity to go higher five years later?

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 - around £80. The amount could be justified by the game's enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation,

In a new presentation on 'the state of video gaming in 2025', analyst Matthew Ball hypothesises a potential GTA 6 price bump, and what that could mean for other game companies. Ball says "there is hope" amongst the industry that publisher Take-Two "will price GTA 6 at $80 or even $100",

According to a new analysis of the gaming market, one expert on the matter says the current barrier of roughly $70 (£60) on video games will be easily broken by GTA 6. Matthew Ball, a venture capitalise and analyst, has produced a whopping 220 slide report in to the video game industry entitled 'The State of Video Gaming in 2025'.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.