Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand ...

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. This collaboration is central to Imagine’s ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. Google announced the launch of curation, allowing ...