A slew of new golf balls will be hitting the market this month. Take my advice to find the best one for your game.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week’s episode of GOLF’s Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL’s ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Answer: Don’t just listen to us. Take the advice of this week’s PGA Tour winner Davis Thompson. “Getting fit for golf balls is a lost art,” he says. “It's important for amateurs to know which ball ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

Most amateur golfers don't play favorites when it comes to their golf ball. They’ll grab whatever’s in the bag, whatever’s on sale, or whatever their playing partner hands them if they start to run ...

When I was PGA professional, I taught thousands of junior lessons. With that experience, and now as the mom of two kids who ...

For some golfers (myself included), there is a lot to like about playing a soft-feeling golf ball. The sound off the putter, ...