Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, "Folks, we all work for Geico and want them to ...

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” — The Martin Agency, about its GEICO ads Turn on the TV tonight and you could ...

Geico and its charismatic gecko, with his genteel British accent, stand out in the automobile insurance industry, which until now relied heavily on serious styles to promote price and service. Geico’s ...