The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...