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12 Fears That Have Grown Stronger in the Social Media Era

As many as 69% of Americans have experienced a fear of missing out at some point in their lives, according to a study by OnePoll. FOMO has evolved from a casual worry into a psychological phenomenon ...
CMS Wire

What Your Brand Needs to Know About FoMO Marketing

Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...
The Conversation

Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding

Jacqueline Rifkin received grant funding support for this project from the Marketing Science Institute (MSI). Barbara Kahn received funding from the Marketing Science Institute (MSI) and research ...
Forbes

Super Bowl FOMO Shows How Fear Of Missing Out Shapes Our Money Choices

Forbes contributors publish independent expert analyses and insights. Hersh Shefrin analyzes how psychology impacts markets and policy. It is Super Bowl week in the San Francisco Bay Area and there is ...