In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Another study ...

For many companies, the particular products and services they produce are no longer enough to differentiate them from the competition. Differentiation must therefore be derived in some other way. One ...

In Vermont, where I live, it’s fun and eye-opening to go for a walk or a drive without a destination in mind for the sheer joy of discovering where a road goes. But that’s not a productive approach to ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

An experience map is a representation of your customers' experience in their different interactions with your company. The representation can take the form of a series of sticky notes, a flow diagram, ...

Customer experience (CX) has been getting people's attention lately. "The new battlefield," declared a post on Gartner's website this past February, noting that 89 percent of the companies surveyed by ...

Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time. Customer journey maps are a critical tool for ...

A little-known system called My Maps has just been updated by Google for Google Maps. What you're able to do – and what I'll be showing you here – is take what Google has made with Google Maps and add ...

SAN FRANCISCO, Sept. 4, 2025 /PRNewswire/ -- Mapbox, the location technology platform, today announced that Tripadvisor has adopted Mapbox for its redesigned 'traveler-first' map experience on web and ...