Two of the most important aspects of B2B marketing are lead acquisition and nurturing. I’ve talked before about the importance of email in your content marketing strategy. When someone gives you their ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nimble, the relationship-focused CRM built for the whole company, not just salespeople, announces the addition of Email Sequences. This new feature enables small ...

Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

Most entrepreneurs don’t email their list often enough. They are afraid of annoying people, so they don’t spend the time and effort required and simply don’t hit send. This is madness. John Ainsworth ...

If your business doesn’t implement email marketing in its strategy, then it’s losing out on what might be the best source of customers. According to Fool, “For every dollar spent on email marketing, ...

As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement with marketing ...