All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The Elvie (left) and Willow ...

What’s it like having newborn twins? Well, the other day while eating a cinnamon roll for breakfast at 1:30PM, I accidentally bit off the end of the plastic fork I was using and I just kept chewing ...

Wearable pumps like Elvie and Willow won't fix your every breastfeeding woe, but they give moms some freedom and dignity back. Joan E. Solsman was CNET's senior media reporter, covering the ...

When I was pumping, every minute that I was tied to my pump—tubes and bottles awkwardly hanging from my pumping bra—counted as time I couldn’t be doing something else, whether that was holding my baby ...

Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she ...

The women’s health space is ramping up. Willow, known for its breast pump devices and accessories now available at Target, on Friday revealed the acquisition of femtech brand Elvie. “We believed that ...

In addition to smart baby-monitoring wearables, new parents have the chance to save money on another new type of tech -- smart breast pumps. Elvie is currently offering 15 percent off its pumps on ...

Elvie, a London-based startup known best for its connected Kegel trainer, is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra. Even with all the ...

Sarah O'Leary, CEO of Willow, said: "Our goal is to elevate the maternal experience with inventive solutions to support and empower mothers. Acquiring Elvie, a deeply respected innovator in the ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. A Mashable Choice Award is ...

Willow acquires Elvie to develop a global multi-category platform offering a diverse range of maternal solutions SAN FRANCISCO, March 28, 2025 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the ...

Willow acquires Elvie to develop a global multi-category platform offering a diverse range of maternal solutions SAN FRANCISCO, March 28, 2025 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the ...