Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

The social landscape is moving fast, but you don’t have to be left behind. Social discovery no longer follows a single formula, and aligning with the latest trends will help your brand generate better ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Sony Pictures Entertainment is to adopt a regional model for its international film marketing and distribution teams as part of a corporate restructure that will also see theatrical, home ...