Campaign launch: DirecTV Advertising unveiled its 'Metaphor' campaign during Upfront Week in New York, using the event to illustrate its converged TV platform. Multi-channel strategy: The campaign ...
"For one week, every major programmer and streamer comes together in one place," said Amy Leifer, Chief Advertising Officer ...
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and ...
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...
NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...
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DirecTV Advertising Launches DirecTV Elect, AI-Powered Digital Platform For CTV Political Ads
DirecTV Advertising has rolled out DirecTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences.
NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are ...
A targeted ad campaign by DirecTV is likening this week's upfronts in New York to "a week-long metaphor" for the pay-TV ...
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