Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon. Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of ...

The click of the can, the sound of the bubbles: The internet is reframing the humble soda as an indulgent escape. By Alisha Haridasani Gupta Two Sundays ago, Rachel Reno relaxed in a park in New York ...

It hits at a certain time in the afternoon, when a familiar craving strikes. You walk to the kitchen. The satisfying sound of a can cracking, the hiss of bubbles. It’s time for a “fridge cigarette”—or ...