This year, Paramount will likely air spots for “Mission: Impossible — The Final Reckoning,” which is supposed to mark Tom Cruise’s last hurrah playing a daredevil IMF agent, as well as trailers for “Smurfs” and the Jack Quaid thriller “Novocaine.”

The Super Bowl generally translates into big box office. However, there are only three motion picture studios — Disney, Paramount and Universal — willing to pony up $7.5 million-$8 million for a 30-second spot on Fox before an audience that last year reached 123.