Creativity, like all forms of progress, doesn’t just happen. It needs to be cultivated and developed. And it requires a certain way of looking at the process and results. One of the most prominent ...

For much of our lives, we are predisposed to look for a single solution to a single problem (e.g., What is 2 + 2?). We have been “brainwashed” to think that for every problem, there is one and only ...

In today's competitive hiring market, job candidates are constantly seeking innovative ways to stand out from the crowd and make a lasting impression during the interview process. While a polished ...

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

The New York Times’s OpenAI lawsuit could put a damper on AI’s 2024 ambitions The New York Times claims OpenAI and Microsoft used its content to train core models without permission or compensation.

Circul8 has been reappointed by Tahiti Tourisme to manage its global creative account following a competitive pitch. The ...

Tavleen Kaur has been promoted to Group Director - Creative Strategy at Tribes Communication, as announced in a LinkedIn post ...

BCM Group has scrapped its creative director and strategy director roles as part of a structural shift designed to speed up ...

Brisbane independent agency BCM Group has restructured, merging its media strategy and creative director roles into a joint ...