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Cracker Barrel dropping new rebrand logo after backlash

It's over.
Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...
Cracker Barrel said Tuesday it would drop plans to remodel its restaurants to give them a brighter and more modern feel, another rollback in a whirlwind few weeks of controversy for the restaurant ...
Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” previously seen on the sign.
Cracker Barrel faces significant challenges after a controversial logo change and ongoing restructuring, resulting in a sharp drop in share price and customer traffic. CBRL's FY 2026 guidance ...
The "Old Timer" Cracker Barrel logo is here to stay. The eatery has ended its partnership with the creative agency that advised the logo change and restaurant's stripped-down redesign. Cracker Barrel ...
The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media. Shares of the ...
Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company’s logo that continues to hurt its sales. But one of the company’s ...
As someone who grew up going to Cracker Barrel on road trips, I, along with millions of Americans, heaved a sigh of relief when I heard the old logo would remain. But while we won’t have to endure the ...