Coca-Cola (KO) is refreshing the Sprite brand this year as it looks to sharpen its identity for a new generation while also ...

Coca-Cola will add a new soda beverage made with real cane sugar this fall, the company says. The Atlanta-based company did not announce that switch, however, but said that this fall Coca-Cola "plans ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola's recent AI-powered advert appears to have mixed up its facts. (Photo credit should read JUNG YEON-JE/AFP via Getty ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...