Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

As Private Equity Firms and Franchisor initiated strategic platforms continue to embed themselves in the world of franchising, many bring new ways of promoting their brands and positioning them for ...

Driving shoppers into supermarkets with national product brands has historically overshadowed food retailers' efforts to drive shoppers into their stores through their own branding efforts, brand ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...

The collaborative lineup features an array of premium apparel, including jackets, rugby shirts, and soccer jerseys with Jacob ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

Loyalty programs are growth engines for brands, and co-branded credit cards drive up the rewards and benefits available to loyalty program members — making them powerful revenue drivers. Most ...