Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce bespoke models in China.

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical partner, SAIC, and it's nothing like any e-tron model we or our cousins across the pond can buy.

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.

So connected in fact, AUDI – no, we heard you the first time – has dispensed with, um, Audi’s famous four rings. Look at the car above. No rings. Sorry, NO RINGS. Ah yes, the car above. It’s called the AUDI E concept,

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new brand in China. In a glitzy event in Shanghai, China, Audi CEO Gernot Döllner announced that the German brand would launch its first new brand alongside the new AUDI E concept.