Who doesn’t get extremely horny at the mere mention of “chess”? Most people? Well, maybe you’ll second guess that after you feast your eyes on the World Chess Championship logo, which looks pretty ...

Chess may be a mental game, but its new logo seems pretty physical. The 2018 World Chess Championship logo was released Tuesday, and it has already succeeded in one area: People really want to talk ...

So, what has been going on at the World Chess Championships for the last 131 years? Because clearly I've been missing out. The organization just unveiled its new logo, and, wow. Just wow. It's too ...

Safe to say chess fans didn’t see this sexy move coming. Yes, you just read the words “chess” and “sexy” in the same sentence. The 2018 World Chess Championship logo revealed Tuesday is a ...

Earlier today, SBNation noted a bold new marketing direction for the World Chess Championship 2018, the London-based effort to once again crown the reigning champion of the game of kings. Rather than ...