The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Media analyst and research editor Audrey Schomer spoke with a cluster of brand meisters at the Variety Entertainment Summit at CES in January, tackling the strategies behind attracting fans to ...

The upcoming Roblox Assistant is an AI chatbot that can help you create worlds, design missions, and change ambiance, all with text prompts and zero coding know-how. Our team tests, rates, and reviews ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

Ikea is opening a new store, and is hiring some workers to help. Best of all, it’s fully remote. The catch? It’s in Roblox. The Swedish home furnishing company announced on Monday that it’s launching ...