When done right, communication and community-building can be powerful tools that establish your brand as an authority worth ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Leaders who thrive communicate more frequently and transparently, in a more personal way, with more stakeholders than business as usual. The Fast Company Executive Board is a private, fee-based ...

Brand transitions test more than just strategy. Venelize de Lange from media update examines how audience response, ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

On November 20, Meituan launched its World Cup campaign with a video starring Chinese A-list actress and the brand’s ambassador Yang Mi. The video, featuring Meituan’s new concept of 'Everything Comes ...

Managing brand and reputation in this new AI-driven world is no longer “business as usual,” it’s a profound recalibration of how information is discovered and consumed. Earned media is king again, but ...

The Hinduja Group has announced the appointment of Diana Monteiro as Vice President of Branding & Corporate Communications. Diana has played a pivotal role in shaping the reputation and brand building ...