Bernard Matthews is to reintroduce its famous strapline "bootiful", which ran for more than 25 years from the early 1980s, with a bit of help from Joe Cocker's famous track You Are So Beautiful in a ...

Add Yahoo as a preferred source to see more of our stories on Google. Come rain, shine, or heavens forbid snow, Oct. 28 is going to be a Boo-tiful Saturday. Bootiful Saturday is an annual event held ...

His "bootiful" catchphrase and Norfolk charm turned Bernard Matthews into a household name for anyone talking turkey. The tycoon, who has died aged 80, will be remembered as the jolly farmer with a ...

Food company Bernard Matthews is launching a major integrated campaign as part of a strategy to position it as a family-oriented brand. The campaign, which starts next week, aims to move Bernard ...

Turkey farmer Bernard Matthews, who grew his Norfolk-based business into a multi-million pound empire, has died aged 80. Famed for his "bootiful" TV ad catchphrase, Mr Matthews passed away yesterday - ...

Matthews, who stepped down from the company’s board of directors in January of this year is thought to have been suffering from Alzheimers. Matthews is most famous for devising “one of the most ...