Barely a week goes by when there isn’t another mascara launch - and it’s no surprise - because this stuff means big beauty business. As of 2022 the global mascara market was valued at $6.4 billion in ...

Best lengthening mascaras selected by celebrity MUAs, including a favourite from Dior to a budget pick from L'Oreal Paris.

Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. A reliable mascara is hard to come by. Some smudge, ...

This newly-launched mascara has become a staple for Cosmo UK's beauty director. Read why she loves it here, and see pics and ...

All of the best drugstore mascaras, ahead, including favourites from Maybelline, L'Oréal, Milani, and more. Then, if you still can't choose (don't blame ya), read on for a guide to choosing the best ...

Blink Brow Bar London Lash Lift Mascara - This just-launched wand from the brow and lash experts at Blink is beautifully ...

Finding the best waterproof mascara ain't easy. In fact, Cosmo UK's beauty team has been on a lifelong pursuit of ultra-fluttery, larger-than-life lashes that do not smudge or budge in the summer heat ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. 10 Best Drugstore Mascaras for Thinning Lashes, According to Makeup ...

The New York Times' Pick for Best Mascara Will Surprise You originally appeared on Parade. Is finding the perfect mascara possible? Even with good go-to formulas, there's always a little something ...