It is my firmest belief that the best Black Friday deals don't exist in a vacuum. Major retailers like Amazon, Best Buy, Target, Walmart, and Kohl's love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it's worth shouting about.

Best Buy Black Friday 2025 store hours, weekend timings, and major retail chain opening schedules, including Kohl’s, Walmart, Target, and more for hassle-free holiday shopping

Jason Bonfig, Best Buy’s chief customer, product and fulfillment officer, joins TODAY to discuss how the retailer is preparing for the rush of Black Friday shoppers. He also shares the items customers can expect deals on and how tariffs have impacted the business.

Embracing the rise of social commerce, Best Buy has begun inviting influencers to join its “new curated shopping experience,” a program in which creators earn commissions from tech products they sell to Best Buy customers via digital storefronts.

The biggest shopping weekend of the year is here. Live updates on how to find the best deals, avoid scams and other tips.