The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Walnut, a platform used by go-to-market teams at hundreds of B2B software companies, announced a family of AI agents designed ...

G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making. AI chatbots are influencing buyer shortlists, with 83% of buyers feeling ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research from Software Finder. The report was based on data from a survey ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The B2B sector offers entrepreneurs a compelling path to stable revenue through predictable, ...

The new Brex Embedded payments solution complements the company’s corporate card and spend management platform for startups and enterprises, Brex said in a Wednesday (Sept. 18) press release. “Brex’s ...

But getting there is no easy task, Downey said. Payments are complex and marked by regulatory and compliance concerns, especially when it comes to securely processing payments and protecting ...