There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

The B2B Prompt Playoff is a half-day hands-on “hack-marathon” designed for the brightest “brave souls” in the enterprise ...

Blogs are cited by 39 per cent of B2B marketers as their most valuable content asset, according to research published by Eloqua. And their belief seems to be grounded in reality, with 55 per cent of ...

The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalization, and ...

Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence and rapid innovation, change ...

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential 'banner year' for marketing ...

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. TikTok has earned a reputation as a powerful B2C marketing tool, due to ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...