Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce bespoke models in China.

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from local automakers. The rebranded AUDI, in partnership with China's SAIC Motors,