Audi is rolling out a new brand and platform in China in collaboration with MG parent company SAIC Motor, with three models confirmed.

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi is embarking on an overhaul in China through a joint venture with SAIC, with the E concept previewing a new lineup of electric vehicles tailored to China.

The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,