Audi launches a new brand in China

Audi Launches New Brand Called AUDI, Because Naming Cars Is Hard
With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical partner, SAIC, and it's nothing like any e-tron model we or our cousins across the pond can buy.
Audi reveals new concept and new brand… also called Audi
Audi is rolling out a new brand and platform in China in collaboration with MG parent company SAIC Motor, with three models confirmed.
Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.
Audi Debuts New "AUDI" EV Sub-Brand in China, Gone Is the Four-Ring Logo
Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters
Audi launches new EV brand in China, unveils AUDI E concept
Audi is launching its first ‘new brand’ for electric vehicles in China, alongside the Audi E concept: AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand.
Audi E Concept launches new China-only sub brand that’s, confusingly, called AUDI
The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction
Audi launches China-focused EV brand with debut of E concept
To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.
Audi launches AUDI in China – new EV sub-brand with SAIC; E concept shown with 775 PS, 700 km range
Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi to make massive change to iconic logo and launch new brand in a bid to boost sales in China
One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new brand in China. In a glitzy event in Shanghai, China, Audi CEO Gernot Döllner announced that the German brand would launch its first new brand alongside the new AUDI E concept.
Audi reveals Chinese-only sub-brand called ‘AUDI’
It may sound confusing, but the new sub-brand removes the famous four rings in return for lettering. Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’.
Audi E Concept Is a 764-HP Electric Wagon for China
Audi is undergoing a rebrand in China starting with this E concept, which does away with the iconic "four rings" logo.The ...
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
The new AUDI brand is a joint venture with SAIC, and Audi promises that AUDIs will drive like Audis
A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...
Audi Launches New AUDI Brand Without Four-Ring Logo In China
AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...