I tried McDonald's massive new Big Arch burger
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I've been watching McDonald's CEO Chris Kempczinski's Instagram posts for months. I was shocked when his review of the "Big Arch" went viral.
FOX 11 Los Angeles on MSN
McDonald's biggest burger, the Big Arch, coming to Southern California restaurants
Meet the Big Arch: McDonald’s "biggest and boldest" burger yet lands in the U.S. on March 3.
A promotional video of McDonald's CEO Chris Kempczinski tasting the new Big Arch burger has gone viral, sparking widespread mockery online. Social media users criticized his small bite, his description of the food as a "product,
McDonald's has started trials of its new bigger burger — the Big Arch. By using a brand name rather than a descriptor, companies can "signal superiority," a marketing professor said. The Golden Arches are synonymous with McDonald's, just like Grimace and ...