This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. MLS is no doubt looking to this milestone year to grow ...

Apple is removing the extra paywall it created for Major League Soccer. Starting next season, all MLS games will be accessible with a standard Apple TV subscription. The league has been streaming ...

Apple today dropped the price of the MLS Season Pass for the rest of the 2024 Major League Soccer season, which is about a third of the way through. MLS in the U.S. now costs $69, down from $99 when ...

America's top soccer league is back. Here's how to watch the likes of Messi, Puig and Hernandez in action. Eli covered the latest in the ever-changing worlds of telecom, streaming and sports. He ...

Apple is in talks with FIFA to acquire the global broadcast rights to 2025’s FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club ...

Apple kicked off the second year of its MLS Season Pass subscription offering last month. The service costs $14.99 per month or $99 per season, but Apple is now offering a free trial for the ...

Just minutes after Super Bowl LIX ended on Sunday, Apple shared a short video promoting its MLS Season Pass subscription service. Whether you call it football, fútbol, or soccer, the sport with the ...