Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did ...

Apple’s iconic “1984” Macintosh ad, directed by Ridley Scott, debuted 33 years ago last month, but that doesn’t mean it’s not still being ripped off by other tech companies. The latest culprit is ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...