The billionaire’s rocket is ready for its first launch. It could give satellite operators and the DoD a long-desired option to SpaceX—at a cheaper price, Forbes reveals.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.