Martech Record wants to bring transparency to the affiliate marketing industry by publishing data through reports, surveys, and buyer’s guides. The latest guide, released this week, aggregates ...

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

On their journey to success, startups encounter many challenges, and acquiring customers is one of the biggest ones. Affiliate websites are a powerful solution that is neglected by many emerging ...

This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete but don’t ...

From a shaky start that was almost derailed by the dotcom crash, affiliate marketing is now showing astonishing growth, accounting for £1.3 billion in sales last year alone. This equates to an ...

Affiliate marketing can be a powerful growth channel for brands — but it also comes with risks that affiliate managers and program owners need to actively manage. In this video, we break down the ...