AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

A staggering amount of ad spend is slipping through the cracks in digital marketing. This is occurring as every open, click and impression holds immense value for brands. Yet according to Juniper ...

Meta, Alphabet and Snap all reported first-quarter results this week that beat analysts estimates, showing acceleration in advertising growth. The companies had been struggling to rebound from a ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Carrie was a managing editor at CNET focused on breaking and trending news. She'd been reporting and editing for more than a decade, including at the National Journal and Current TV. Kourtnee covers ...

The imminent launch of Netflix’s new ad tier has the potential to be a streaming game changer—both for Netflix’s users and its bottom line. After losing nearly 1.2 million subscribers in the first two ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...