The campaign aims to educate consumers about the AdChoices icon: the centerpiece of the industry's self-regulatory campaign. Consumers who click on that icon, currently served more than 1 trillion ...

The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the blue triangular AdChoices icon that provides access to information and choices about ...

Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory ...