Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was criticized for making a joke about domestic violence in his 2023 comedy ...

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ...

One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an ...

But there was a lot of love for the drag queen starring alongside him COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion ...