Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The WTA has announced a rebranding of its logo, switching to green instead of purple. A change that is far from unanimous.

The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour's commercial arm WTA ...

The Women’s Tennis Association (WTA) has announced a rebrand as part of its efforts to grow women’s tennis. The changes ...

The WTA Tour has engaged London design agency Nomad Studio, whose clients include the Premier League and Rolls Royce, to ...