Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by removing extra charges for nondairy milk.Most Read from BloombergTrump's Federal Funding Pause Threatens State Financials NYC Subway’s Most Dangerous Stations Are on Lexington Ave.

Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots in the U.S. by rolling out a simpler menu, ceramic cups, refills and condiment bars. He also addressed a key concern of diners by reducing wait times at the cafes to under four minutes.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold