The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...

Former F1 supremo Bernie Ecclestone believes Lewis Hamilton will not win another world championship ahead of the Mercedes ...

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

Carlos Sainz's Brazilian GP has suffered a major setback with his crash in qualifying as Ferrari will have to be on war ...

However, it’s not just McLaren with the report claiming ‘several teams’ have been benefitting from this practice with Ferrari ...

ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE: IBM) today announced it has entered into a multi-year agreement with ...

Shell serves as the Innovation Partner for Scuderia Ferrari, the luxury car manufacturer’s Formula 1 team — which involves a ...

It was only a couple of months ago that Ferrari Formula 1 ace Charles Leclerc picked up the keys to a customized Daytona SP3 ...

Launched in 2019, the Iveco S-Way is available with diesel, natural gas and electric powertrains in rigid or artic configurations. Alongside its current offering, Iveco is exploring hydrogen fuel cell ...

Fascinatingly, Scuderia SA registered more new Ferrari units in South Africa in October 2024 than in the prior 7 months ...

Audi F1 has confirmed the major signing of former Ferrari chief strategist Inaki Rueda ahead of its takeover of Sauber in ...