But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,

The Samsung Galaxy S25 and S25+ are some of the best Android phones yet, though current Galaxy owners may not find a ton of reasons to upgrade.