Top high school quarterback recruit Julian Lewis has de-committed from USC, a major story to follow in the NIL space.With NIL ...

The NIL platform Opendorse estimates the NIL market is expected to reach $1.67 billion in the 2024-2025 school year. The ...

The Cougar Collective has evolved greatly since former WSU and NFL football players Jack Thompson, Robbie Tobeck, Paul ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

That ruling led Poa to file a suit that she hopes will not only challenge that decision, but also raise awareness of the ...

JuJu Watkins’ scored her 1000th career point at USC shortly after making NIL history and developing her robust national brand ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

Several Division I athletes said that the money available to them through NIL deals remains a small consideration compared ...

Washington football is teaming up with the game World of Warcraft for an NIL opportunity. Schools are looking at new ways to ...

Colorado Buffaloes quarterback Shedeur Sanders may still be playing college football, but the star is already earning more money through NIL deals than some NFL players. Sanders' earning potential is ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

In a way, college athletics enters the next phase of its evolution into a more professionalized entity this week as the early ...