The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, ...

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...

Following a title sponsorship deal earlier this year, Ferrari will be bringing another significant sponsor on board from 2025 ...

IBM (IBM) has entered into a multi-year agreement with Ferrari (RACE) to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, ...

Formula 1 Ferrari Ferrari - Ferrari SpA and IBM have announced a multi-year agreement that from 2025 will see IBM as the ...

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

Ferrari (IT:RACE) has released an update. Ferrari has announced a multiyear partnership with IBM, set to begin in January 2025, making IBM a ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and ...