Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

When Elon Musk’s Grok AI chatbot began spewing out antisemitic responses to several queries on X last week, some users were shocked.

An AI model launched last week appears to have shipped with an unexpected occasional behavior: checking what its owner thinks first.

This is the smartest AI in the world,” Musk said. He did not mention the chatbot’s viral posts praising Hitler and calling itself “MechaHitler.”

The latest Grok controversy is revealing not for the extremist outputs, but for how it exposes a fundamental dishonesty in AI development.

Usually, when you try to mess with an AI chatbot, you have to be pretty clever to get past its guardrails. But Bad Rudy basically has no guardrails, which is its whole point. Getting Bad Rudy to suggest that you burn a school is as easy as getting Ani to fall in love with you.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

Elon Musk’s company xAI apologized after Grok posted hate speech and extremist content, blaming a code update and pledging new safeguards to prevent future incidents.