T he shocking news that Amazon would take creative control of the James Bond franchise understandably filled us all with fear. However, so far, things have been moving along surpr

Among the most striking modifications to the James Bond franchise occurred when Amazon Prime Video substituted original James Bond movie posters with revised editions that electronically eliminated or trimmed the legendary firearm from photographs of the secret agent.

Amazon received backlash from 007 fans after airbrushing out James Bond's gun in new artwork, so quietly took the images down

The manipulated posters were stealthily removed from Prime Video UK after viewers spotted that Bond's weapon had been airbrushed out of them.

While Amazon hasn’t publicly commented on the trigger warnings or the poster edits, the twin controversies mark a clear shift in how one of cinema’s most enduring franchises is being reframed for modern audiences. The "woke" Bond movies are on Prime Video now.

What’s the going rate for James Bond‘s license to kill? Well, Amazon MGM paid $20 million to Eon Productions for creative control of the 007 franchise, according to public filings. Earlier this year,

The streaming giant reportedly U-turns amid reports it removed guns from the spy franchise promotional material.

EON Productions has offered some insight into the financials of Amazon MGM Studios' deal to take creative control of the James Bond franchise.