Emma Hall - More About Advertising
WEBEmma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
BBH’s Sir Nigel Bogle on then, now and what the future holds
WEBMar 7, 2018 · The biggest challenge facing the industry and the next generation of management at BBH is to be absolutely clear about what you are and what makes you different to others in this rapidly changing world. What is the added value that we can provide better than others and better than machines. 1/Bartle Bogle …
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Virgin Media O2 launches two big new campaigns on the same day
WEBAug 23, 2024 · Agency VCCP has been kept busy by Virgin Media O2. Today there are two big new campaign launches, both of them the third in an ongoing series. One promotes its broadband services and the other showcases O2’s customer offers. For the broadband, it’s a tried and obviously trusted formula: an animal, an …
British Airways flies high (again) with Uncommon OOH
WEBMar 28, 2024 · Yet another winner for British Airways from Uncommon: an outdoor campaign that adds another big, confident brand message to the ongoing “British original” push. “Windows” captures the wonder on passengers’ faces when they look onto the world from 35,000ft. The 11 outsized and visually arresting posters will be seen across 324 print sites across the
Is GroupM’s £90m global PayPal win start of a WPP media …
WEBOct 27, 2023 · PayPal’s budget was more than £90 million last year, although tech spend overall is shrinking – 13% down in Q3 for WPP. Meta, worryingly, announced another 24% cut in marketing budgets this week despite revenues up 23%. WPP’s negative growth in Q3 seems to be mostly about GroupM’s performance in the US, so winning PayPal’s global ...
Leo Burnett debuts with retro effort for Confused.com
WEBStephen Foster May 7, 2024. 1,512 1 minute read. Connfused.com was one of the big UK agency pitches of last year with Leo Burnett, enjoying a rich vein of form, beating adam&eveDDB in the play-off. Leo makes its debut with ‘Just Used Confused,’ showing a bunch of happy users whistling cheerily away, despite their hazardous circumstances.
Women’s Rugby and Guinness 0.0 cut the hype for new …
WEBAug 27, 2024 · The UK’s Premier League is already under way, with a surprising lack of broadcast promotional activity so far. Maybe it doesn’t need it. Guinness, though, is its new official beer sponsor, a heaven-sent opportunity for its successful 0.0 zero alcohol brand. AMV BBDO ventures once more into Gregory’s Girl territory on the Scots island of ...
Cadbury’s ‘Worldwide Hide’ takes the easter egg hunt global
WEBMar 21, 2022 · 264 1 minute read. VCCP’s easter campaign for Cadbury lets you hide a three foot virtual egg anywhere in the world and then create a personalised clue to help someone find it. You can then choose to have eggs delivered in real life, thanks to an Amazon tie-up. There’s also a partnership with Manchester United, …
AI lands knockout punch for Under Armour’s Anthony Joshua
WEBMar 15, 2024 · Here’s a new campaign for Under Armour, whose ads used to be quite famous in its Droga5 days, made entirely from AI images and footage with boxer Anthony Joshua’s voice reconstituted to boot (it does have a director for production company Tool.) ‘Forever is made now,’ it tells us, showing that AI is pretty good at meaningless platitudes ...