‘I’m asking for it’ campaign strives to change consent law
WEBMar 5, 2024 · The ‘I’m asking for it’ campaign aims to remove this level of uncertainty to underline that only ‘yes’ means ‘yes’. The campaign, created by CPB London, is fronted by actress Emily Atack and boldly says ‘I’m asking for it’. It features copy reading ‘Let’s change the law to require a clear yes to sex’. Subverting the ...
Caroline Casey, Founder, The Valuable 500 - Creativebrief
WEBAug 30, 2019 · Caroline Casey will be delivering a keynote speech at BITE LIVE this year, bringing the Valuable 500 to life and inviting global businesses to commit to putting disability on their board agendas in 2019. Tickets now on sale. Founder Inclusion Disability. As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on ...
View Grey London's new work - Creativebrief
WEBGrey’s mission is to create ideas that drive influence and deliver growth. We’re building the most influential brands of the next decade with Famously Effective ideas. We are experts in creating long lasting, truly end-to-end solutions which are able to live and endure up and down the full spectrum of brand, customer and employee experience.
Placing culture at the heart of creative
WEBJan 12, 2024 · Identifying the niches, sub-cultures and fandoms that exist can help us to produce creative that truly resonates with the people we’re trying to connect with. And if you’re swayed by what the Cannes judges deem important, cultural context will now be a compulsory element for every category. 2024 is an opportunity to get even more granular ...
BITE trends, thinking & inspiration | Creativebrief
WEB4 days ago · By Georgie Moreton. Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast. July 22nd 2024. BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team.
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David Abraham, Founder, Wonderhood Studios - Creativebrief
WEBAug 17, 2018 · David Abraham: My observation is that the creative industries have suffered from operating quite a lot of silos that have separated talent from solving problems in bigger ways. I’m a great believer in coordinating creative effort in a more integrated way to deliver better results. It’s called Wonderhood Studios because there are three studios.
Nando’s campaign highlights the brand’s unique impact on culture
WEBIn Nando’s latest campaign, ‘This Must Be The Place’, the brand is seeking to build on these cultural touchpoints by showcasing these unique moments. Directed by Jonathan Entwistle, the youthful, funny and upbeat film plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to.
BITE Fuel Your Imagination | I am Remarkable - Creativebrief
WEBAs of May 2021, the initiative has 230,000 participants and 19,000 workshops across over 150 different countries. It's possible for people to sign up to online workshops and join the #IamRemarkable community via Google’s online platform or get involved via social media using the campaign’s hashtag. With 82% of those who attended a workshop ...
The evolving experience landscape in 2024 - Creativebrief
WEBMar 11, 2024 · Whether it’s through owned experiences, sponsorship or brand activation at events, the experience economy boom indicates a fertile landscape for brand presence at live events, especially those targeting younger audiences. Trend 2. Active events could be 2024’s biggest winner. The research also highlights a significant increase in expected ...