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WEBAt Mercedes-Benz India, vehicles priced upwards of INR 1.5 crore accounted for 25 per cent of total sales so far this year, up from 15 per cent two years earlier, said Santosh Iyer, chief ...
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WEBFind the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
How brands seek Bappa’s blessings - ET BrandEquity
WEBSep 23, 2023 — Pulse Through an AI-driven video, DS Group’s Pulse paid their offerings with a fusion of tradition and technology. The brand pays tribute to the visionary leader Bal Gangadhar Tilak, who played ...
Luxury sales are flattening amid creativity crisis - ETBrandEquity.com
WEBUpdated On Jun 19, 2024 at 10:30 AM IST. (Representative Image) The post-pandemic surge in global sales of luxury handbags, shoes and apparel is set to stall this year amid a creativity crisis and ...
Amul emerges as world's strongest food and dairy brand: Report
WEBAug 21, 2024 — With an 85 per cent share in the Indian butter market and a 66 per cent market share in cheese, Amul's brand equity continues to grow stronger each year. The dairy industry, however, faces its own ...
The force behind Kay Beauty’s Rise - ET BrandEquity
WEBAug 21, 2024 — According to Statista, the Indian beauty and personal care market, which was valued at approximately $10 billion in 2018, has surged to over $15 billion in 2023, then there are some reports ...
The heart of our MarTech efforts is to deliver a superior consumer ...
WEBMay 14, 2024 — Shuvadip Banerjee ETBrandEquity recently caught up with Shuvadip Banerjee, Chief Digital Marketing Officer at ITC Ltd., to gain insight into the evolving MarTech landscape in India and how ITC is ...
Neeraj Chopra becomes the face of Eveready - ET BrandEquity
WEBMar 21, 2024 — This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
Siyaram's welcomes Ranbir Kapoor as new brand ambassador
WEBAug 26, 2024 — Ranbir Kapoor: This strategic partnership is set to elevate the brand's popularity amongst the youth, resonating with a new generation of discerning consumers who seek style, sophistication, and ...
Consumer empowerment is taking over marketing
WEBAug 17, 2024 — Consumer-centric Marketing: In this Internet era, companies need to move on from customer-centricity and instead apply the principles of customer empowerment in order to stay relevant. This is all ...
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